Alistair Macdonald, executive vice president, Strategic Development at INC, explained to Outsourcing-Pharma that the contract research organisation (CRO) has an aggressive, process orientated approach.
invivodata understands this way of working and this was a factor in selecting it as a partner for electronic patient reported outcomes (ePRO). Formalising the ePRO partnership will reassure clients that INC knows how the product works and information integrates into the database.
Furthermore, the close relationship between INC and invivodata allows the CRO to reach out to people at the eClinical firm if an issue arises.