The UK-based trial management firm has launched a contract medical photography service, through which it will provide photographers, training, image analysis, monitoring and protocol guidance for organisatiosn that want to employ the technique in clinical research.
Managing director John Illingworth told Outsourcing-pharma.com that: “Medical photography covers a number of applications from the set-up of specialist imaging systems through to training site staff and monitoring their images, similarly the impact on efficacy is as varied as the application.
“In essence, if the effects of a clinical trial can be visualised – or not if using UV and IR to capture- then images can be used to capture what the clinician has observed, either for safety, efficacy or subsequent promotional purposes.
He cited the assessment of wound healing and the impact of dermatological treatments as potential clinical trial applications for medical photography, adding that: “If we can make people aware of the additional information that can be gained from standardised, high quality images then the demand should increase further and it is already healthy.
CROs and Pharmas
Illingworth also explained that initial focus of the new service [all puns intended] will be winning business from contract research organisations and pharmaceutical companies with which the company already has contacts.
“Within this sector we believe once people are aware of our unique photography services it will be a very dynamic and fast moving area of our business and of course there are other areas where this has direct application such as cosmetics.”