inVentiv has been restructuring its marketing services business for the last eight months, combining its previously separate advertising businesses - GSW Europe and Junction11 – in a bid to improve efficiency.
Speaking with Outsourincg-pharma.com last year spokeswoman Anita Bose said: “This super-agency structure gives us the scale to make inVentiv Health Communications more competitive with the multi-national holding companies, not to mention the tremendous efficiencies that come with such a company.”