inVentiv Health’s London comms office is open for business

The new inVentiv Health Communications Europe (iHCE) base – which officially opened last month – will serve as a marketing and support service hub or ‘super agency’ for the contract services firm’s revamped offering.

inVentiv has been restructuring its marketing services business for the last eight months, combining its previously separate advertising businesses - GSW Europe and Junction11 – in a bid to improve efficiency.

Speaking with Outsourincg-pharma.com last year spokeswoman Anita Bose said: “This super-agency structure gives us the scale to make inVentiv Health Communications more competitive with the multi-national holding companies, not to mention the tremendous efficiencies that come with such a company.”