DrugResearcher.com's publisher to be branded as Decision News Media
websites and more than 50 specialist e-newsletters, is today
changing its name to Decision News Media, to convey the editorial
ethos that has made the group's news services into market leaders.
"Our established reputation is as a news group that is bringing originaland high quality content into the public domain and to industrydecision-makers," said Decision News Media's JointManaging Director, Franck Metzger.
"As we now move to staff news and marketing bureaus in both London andthe US East Coast, further expanding our online media position and breadthof coverage in the food, pharmaceutical, science andcosmetics industries, we are convinced that a self-explanatory brand namecapturing our unusual news strengths is an essential asset."
Decision News Media's flagship publications www.FoodNavigator.com, www.NutraIngredients.com and www.In-PharmaTechnologist.comare already multiple award-winners for the quality of their news content forbusiness decision-makers.
The group this year won a Webby-Worthy award, equivalent to an Oscar ofthe Internet, and is currently short-listed for the 2005 News Website of theYear Award by the Association of OnlinePublishers. In the last 18 months, Decision News Media has additionally wonawards for Food Industry Website of the Year, Website Launch, Editor of theYear (twice, for different editors), and News Reporterof the Year.
The Decision News Media concept is to apply top-rank journalism skills tothe research and analysis of changes currently impacting focus industries.It then supplies original and high quality newscontent to industry readers for free. The group earns its revenues fromadvertising. However, it operates a strict policy of editorial independence,with no paid-for editorial content, and noeditorial bias afforded to advertisers.
"Decision News Media's heavy investment in editorial capacity andresources from early on in the Internet revolution has seen it achieveoutright market leadership, at high speed, for manyof its news services," said Jean-Marc Cocogne, Joint ManagingDirector.
"Our name change will now capture the concept that has made our mediaproducts excel."
With its main news operation and headquarters in Montpellier, DecisionNews Media is currently staffing a new London bureau, and in October will be opening offices in the US, on the East Coast, while expanding on ourcorrespondents network in Asia-Pacific and Central & Eastern Europe.
