IQVIA: OCE+ customer engagement technology
IQVIA has added OCE+, a daily workflow tool offering artificial intelligence-driven recommendations for engaging healthcare professionals to its Orchestrated Customer Engagement technology. OCE+ reportedly provides commercial teams with HCP-specific actions to take, such as recommending the best time to engage and the best method of contact.
“IQVIA is uniquely positioned to bring together data, analytics, technology, and AI/ML capabilities all under one roof,” said Sanjay Chikarmane, chief product officer of IQVIA. “With OCE+, our customers can make smarter and more informed decisions through embedded intelligence that surfaces the actionable insights they need, when they need them, to better personalize the HCP experience and improve business results.”
